Millenials are the wave of the future, the people who will be running our companies and making the big decisions. They’re also the generation that don’t remember video cassettes, tape players, typewriters, rolodexes, or life without cell phones.
When it comes to your business, you want to use the youth and dexterity that millennials have with technology to your advantage. With their help, you can grow your business online with a powerful social media campaign.
Instagram: Ask your millennial employees to spearhead generating visual content while at work – pictures of your team celebrating birthdays, helping customers, in an important meeting, at a charity event, whatever it is, do it daily – and then get that content out there. While they’re at it, ask them to generate hashtags your business should use all the time.
Twitter: You’ve gotta give some to get some. You have to give something in return – mainly, your own business’s “follow” of other Twitter pages – people and businesses you would like to interact with – in order to get something in return – a “follow” back. Use your team to help you grow those numbers, day after day, week after week. Engage other people on Twitter, go after what you want and need. Consistency wins the game. If you don’t have one person dedicated to your Twitter objectives, ask your team to create a schedule of Twitter “shifts” at work.
Facebook: Get your team on the “liking” and “sharing” bandwagon, tagging relevant parties and proudly sharing the content their place of employment is producing.
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